This week I talk to James Livingstone-Wallace from Quinola. They are an independent supplier of quinoa, and quinoa based products that are committed to supplying a quality healthy product, supporting the environment and their supply chain.
About James
“I left the word of finance in 2012 with the vision of setting up a Fairtrade business. I went travelling in Peru with my family where I discovered the delights of quinoa and the rich cultivation heritage that goes along with it and decided to set up Quinola from there!“
Why Quinoa?
James travelled through South America researching different food products, but it wasn’t until he found quinoa in Peru that he found what he was looking for. Having never heard of quinoa before, he was amazed by it’s cultivation and the nutritional benefit of the product – and Quinola was born.
Fast forward nearly ten years, and his enthusiasm for supporting a better food supply business has not waned. James’ passion shines through in our discussion.
What is the Generous Revolution?
Whilst Fairtrade is committed to paying farmers a fair price, the Generous Revolution goes a step further. James wants to create a brand that the consumer can be confident that every step of growing, production and supply is done in the most environmentally and ethically friendly way possible. Not just paying their farmers well, but looking at packaging, transportation costs and waste. They are understandably very proud of this and this is part of their commitment to future generations.
‘Making Eating Right Easy’ is one of James’ mottos and their ready cooked products are free from artificial ingredients, but conveniently cooked and packaged so that we can all enjoy healthy foods. They have a wide range of children’s products available and are looking into expanding their snack range.
What are the benefits?
Quinoa is a superfood, it is so nutritious that NASA feed it to their astronauts on space missions. It is commonly referred to as a grain but is actually a seed. It can be served instead of rice, and can be made into flour or flakes (similar to porridge). It has one of the highest nutrient counts per 100g and is unusual in the fact that it is not only an excellent source of protein, but is a complete amino acid. By supporting independent brands such as Quinola you can be sure you are eating an ethically grown and nutritious food, and be part of the Generous Revolution.
Quick fire!
- What food reminds you of childhood? Homemade macaroni and cheese
- What is your most positively memorable meal? A peruvian speciality which is guinea pig on a bed of quinoa!
- What have you got for tea? Cabbage with bacon in a broth
Their Links
What is your favourite variety of Quinola?
Why not have it for tea tonight and tag me?